Today the internet connects the whole world and news flares faster than wildfire. Your business may not based on internet, but still if your name comes up with information when somebody Google it, you do have an online reputation to maintain.
This idea is simply not just about unsatisfied customer reviews, forum entries and such. Blogs, forums and anonymous review sites can give consumers a strong voice, which is not a bad thing per se.But they can also attract commentators and reviewers who may be acting at the behest of you competitors. Unless you actively monitor and manage your business reputation, you clear the way for other people to step in and tell the story. And it's pretty much guaranteed that the story won't have a happy ending.
This idea is simply not just about unsatisfied customer reviews, forum entries and such. Blogs, forums and anonymous review sites can give consumers a strong voice, which is not a bad thing per se.But they can also attract commentators and reviewers who may be acting at the behest of you competitors. Unless you actively monitor and manage your business reputation, you clear the way for other people to step in and tell the story. And it's pretty much guaranteed that the story won't have a happy ending.
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